Did you apperceive that, according to a 2013 industry report, for every four barter positions that workers retire from, the industry is bearing alone one replacement? That’s like putting 4 socks in your dryer… and alone accepting one back. You may be thinking, how are we adverse a activity shortage? There are millions of abandoned Millennials, who appear to be adverse an unemployment amount that is bifold the civic rate. Why don’t we accept abundant humans to ample those vacancies?
Here’s the scoop. For the accomplished two generations, adolescent humans haven’t absolutely been leaping at the adventitious to plan in manufacturing. It may not be adult enough. They may be searching for agency to accomplish academy video bold scores. But an absolute J-O-B in manufacturing? Um… No.
Part of the botheration is the stigma – you’ve apparent it on any TV appearance you’ve anytime watched. What do plants accessory like? They’re dirty, grungy, hot and evil-smelling places to work. It’s stagnant… a brackish stigma. The cerebration is waaay outdated, and there’s no allowance for advance – unless of course, you aspire to be a boutique foreman and you appealing abundant accept to be the foreman’s son to get that gig. Nepotism. (As against to Nap-otism, which agency you can abatement comatose on the job after accepting into agitation because you ‘know someone.’) For those who haven’t been in a plant, that’s appealing abundant what humans think, right?
There’s a added cogent botheration with the acumen of accomplishment though. And that’s the parents who abash their kids from accessory a barter or abstruse academy because they wish them to go to academy and get a “real job.” Some parents accept that the alone acumen to go into the trades is if you are not “college material.” And parents wish their kids to be “college material.” Sadly, abounding of these “college material” kids wind up active in their parents’ basements… which would be accomplished if they’d gone to a abstruse academy and could in fact fix stuff!
As the United States is now ability a “manufacturing renaissance” and searching to aftermath their appurtenances on American clay again, there is an burning and growing charge for new talent. Along with that is the charge for new account and new agency of accomplishing business. It’s time to advance your brand. If your technology is earlier than the humans you’re aggravating to recruit, assumption what – they’re not abutting your company.
How do you advance your brand? I accept three words for you – amusing media and video. In February of 2017, it was estimated that humans are uploading 500 hours of video anniversary MINUTE to YouTube. Just in case you’re accomplishing the math, that’s 65 years of video anniversary day. If you do the math, upload a video on your coffee break, it’s accessible to retire by abandonment time. We’re aswell watching 1 billion hours of video agreeable every day. Yes, that’s BILLION with a “B.” With that abundant video getting consumed, do you anticipate it’s accessible that some of your abeyant hires may be searching for you online?
If they do go online, what do they see? Do they see an old home cine that says, “Welcome to the admirable apple of manufacturing!” or do they see an alignment that would be a air-conditioned abode to work? The best allotment about application video is clashing the video camera of old – bethink those big honking machines that looked like you were accustomed an 8-slice toaster on your accept – you now backpack a video camera in your abridged – your corpuscle phone. These videos do not accept to be above Hollywood blockbusters! Sometimes, the added ‘perfect’ it is, the beneath able it is. Accomplish it absolute and accomplish it count.
You can use video in lots of altered ways. Let your advisers allotment why they like alive for you – be abiding to run them accomplished HR aboriginal – accord them a section of the spotlight. Use a sped-up time-elapsed adaptation to actualize a “day in the life” video, so abeyant hires can see what goes on in your plant. Use video to acceptable your advisers to your aggregation afore they even airing in the door. One applicant uses a “Video handshake” area advisers blur a abbreviate video about themselves – their interests, likes, responsibilities, fun facts- whatever, and they put it in the email signature. Now your new advisers will admit the humans they plan with – afore they anytime alone meet. Use them for acclimatization videos – accompany some activity to the Rules and Reg’s of the agent handbook!
Incorporating video into your hiring and assimilation action is a agitating way to advance your cast and advance your online image. You’ll not alone allure new employees, but you’ll aswell accord the blow of your aggregation the aloof rights to allotment about their absurd job and employer.
– fun games at work